This proofs that our strategies work well
Success Stories
We create a memorable brand for the personal storage sector.
Guarda2 is a new concept emerging in the self-storage and furniture storage sector in Spain. In an increasingly competitive and diverse market, its team had a very clear vision: to create a recognizable, professional, and authentic brand that stands out for its approachability, clarity, and ability to connect with the end customer. To achieve this, the starting point was to build the brand strategically.
Pursuing a clear goal
The main objective of this project was to build a coherent, clear, and attractive brand from the ground up. Additionally, it was important that the brand conveyed security, trust, and practicality to a very specific audience, yet with multiple potential profiles. To achieve this, it was necessary to go beyond design and create an identity with a value proposition that spoke the same language as its future customers.
Everything we achieved together
Guarda2 has become a brand with vision, identity, and all the potential to become a benchmark in its sector, thanks in large part to all the work carried out:
- A distinctive, memorable, and sonorous name with strong recognition potential.
- Definition of corporate voice and tone to guide current and future communications.
- Creation of a visual universe, starting with the logo, developing the full identity, and extending to visual applications across all formats.
- A comprehensive brand manual, providing the foundation to maintain consistency and authenticity over time.
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A strategy implemented with a global vision
To build a brand with its own personality, we began with an analysis phase that allowed us to understand both the sector’s context and the real needs of the target audience. Through activities such as creating user personas and conducting a competitive benchmarking study, we identified genuine opportunities to differentiate Guarda2’s value proposition.
Once the strategic foundations were established, we focused on naming: an original, sonorous, and easy-to-remember name that met all previously defined brand requirements. This was the first major step in shaping an authentic identity, capable of communicating the values of trust, security, and practicality from the very beginning.
With the naming as a cornerstone, we developed a visual universe aligned with the defined brand attributes and crafted a distinctive brand voice to guide all future communications. To conclude the process, we delivered a comprehensive brand manual that compiles all these elements and sets the path for building a recognizable, coherent, and lasting identity.
What makes this project special?
From the very first interaction, the team trusted in the value of creating a project from scratch with a strategic approach. Their commitment to authenticity, openness to the creative process, and clear vision for the future made a smooth, aligned workflow with tangible results possible. Building a brand that conveys honesty and reliability is only achievable when trust is an integral part of the process.