This proofs that our strategies work well
This proofs that our strategies work well
An identity created to stand out in the world of film and acting.
Barcelona Cinema & Acting School is an emerging film and acting school located in the city of Barcelona, offering a distinctive educational approach for audiovisual professionals. Facing the challenge of making its mark in a highly competitive sector, the team aimed to build a strong brand from the ground up: a coherent identity, a unique voice, and a website that would serve as a meeting point between talent and opportunity.
The project was launched with the goal of designing a brand capable of positioning itself as a benchmark among film and acting schools, featuring a distinctive identity and a clear educational proposition. From the outset, there was also a focus on connecting with the target audience by building a digital ecosystem that conveyed the essence of the project and facilitated engagement with those seeking training in what truly inspires them.
The project went from being an idea to becoming a living, professional brand ready to make its mark, thanks to everything we achieved together:
From day one, our experts were fully committed. We conducted a strategic immersion that allowed us to understand the project’s purpose and define its essence through key exercises such as competitor benchmarking, creating user personas, and developing the Value Proposal Canvas. Additionally, we had the privilege of supporting the management team in refining and implementing their value proposition. When trust and a shared vision are present, great results move from being a possibility to becoming reality.
With all this, we designed a brand that is coherent in every sense and built a website focused on conversion, accessibility, and easy maintenance by the team itself, thanks to a custom-built CMS. In parallel, we activated their social media presence and created a landing page to capture the first wave of potential students, even before the official website launch.
Barcelona Cinema & Actors Studio or, in other words, Aleix, Pablo, and Joan gave us the opportunity to build a project from the ground up. Their trust in the strategic process, the seamless collaboration between teams, and their clear vision for the future turned this challenge into a shared creative experience. After all, there’s nothing more inspiring than supporting a new project at the very moment it begins to dream big.