AI Best Practices Guide at Góbalo

Our philosophy

At Góbalo, we understand Artificial Intelligence as an extension of human talent. We primarily use it to deepen analysis and streamline processes, allowing our team to focus on what makes us unique: strategy, creativity, and building trusted relationships.

This guide serves a dual purpose:

  • To serve as an internal reference framework for the responsible and strategic use of AI.
  • To ensure that our ethical, operational, and legal commitments are known in tasks where AI plays an active role.

Core principles

Our principles for responsible AI use are grounded in Góbalo's culture and values:

People at the core

Every AI tool must serve people. Strategic, creative, and commercial decisions are always validated by professionals.

Transparency

We clearly communicate when and how we use AI in our internal processes and projects. There is no room for technological opacity.

Originality and consistency

We use AI to inspire, streamline, and enhance creative processes — never to replace the voice, judgment, or distinctive style of Góbalo or our projects.

Privacy and security

No confidential or sensitive data from clients, collaborators, or employees is entered into public AI platforms. "Sensitive or confidential data" refers to any information that can identify a natural person, as well as banking or financial asset data. Information is protected under the same security policies as any other corporate asset.

Continuous improvement

Both the technology and its application evolve every day. Góbalo regularly reviews how we apply AI, learning from each project and sharing insights across teams. This is a space for ongoing exploration and learning: every professional has the freedom to experiment, always guided by responsibility and common sense.

Ethical and legal framework

AI use at Góbalo is supported by a compliance framework that combines common sense, professional rigor, and respect for current regulations.

We comply with the General Data Protection Regulation (GDPR) and applicable Spanish laws. We do not use personal data to train models, nor do we share sensitive information with third parties without consent, ensuring confidentiality through agreements with technology providers that meet European standards.

AI-assisted content must be reviewed and adapted to ensure originality. Intellectual property protection applies to derivative works transformed by the professional, who adds substantial creative value. Every client deliverable must be the product of human work and judgment, ensuring it does not infringe on copyright.

AI models may contain biases. It is our duty to review results, identify potential biases — whether related to gender, culture, politics, or any other aspect — and actively correct them. We do not publish or use content that discriminates, manipulates, or distorts reality.

We communicate the use of AI as part of our innovation processes. The client's right to be informed about the use of AI systems in their project is guaranteed, as well as the right to an explanation of relevant automated decisions, where applicable.

Góbalo follows GDPR guidelines, the upcoming European Artificial Intelligence Regulation (AI Act), and international best practices (ISO/IEC 42001).

An internal record will be maintained of projects that make significant use of AI, detailing the purpose, tools used, and responsible parties. This traceability supports compliance and demonstrates professional diligence as reinforcement in potential audits.

Overall, AI at Góbalo is not just a tool, but a shared culture that drives the sustainable growth of every discipline — and therefore of our project and those we collaborate with — to enhance competitiveness and business projection in the short, medium, and long term.

If you're curious about our responsible use guide and the guidelines for applying these tools, contact us and we'll be happy to share the details with you.