Projects
Developing the Osborne Group’s web pages
Osborne is a Spanish company with almost 250 years of experience in the artisanal production of food products, spirits and wines.
Among its brands, we have had the pleasure of working with Anís del Mono, Carlos I, Brandy 1866, Ampersand and Doble V.
Setting an objective
In addition to increasing the visibility of the Osborne Group brands in the digital world, we were looking to comprehensively update their websites, based on a strong UX/UI, SEO and content strategy.
Results for Carlos I and Anís del Mono.
- The visibility index of Carlos I’s website before the new website was 0.016. Four months after the upgrade to production, the visibility index has increased to 0.10 (a 525% increase).
- Total traffic to the Anís del Mono website via the home page increased by 102% compared to 2020.
- The week before the release of the new Anís del Mono website, the total percentage of keywords positioned on the first page of Google was 25%. At the end of October 2021, the percentage stood at 33%.
Strategy made the difference.
All the departments contributed to the creation of the new website: design, development, content, UX/UI and SEO. One of the main challenges was to provide each brand with its own identity, but without distancing them from the Osborne essence. On the other hand, we sought to develop intuitive websites that provided easy browsing and detailed information.
See the result of our work! VISIT WEBSITE
Why is this project special?
We were able to put all the departments to work, where our common core was web development and the UX/UI experience with the aim of facilitating users’ browsing and thus increasing traffic to the Osborne Group’s different websites.