This proofs that our strategies work well
This proofs that our strategies work well
Naturaliza is a free educational initiative designed to support teachers in integrating sustainability and environmental care across the curriculum. Beyond the content it offers, the project aims to reconnect students with nature from the earliest school stages, promoting an educational model committed to building a sustainable future.
It´s aimed at educators in Early Childhood, Primary, and Special Education who wish to incorporate environmental education as a key element in developing competencies and values in their students.
Our challenge was to build an accessible, user-friendly digital platform tailored to teachers´ needs. The main goal: to raise awareness of the project and facilitate its implementation in classrooms, thereby helping to include environmental education in the daily routine of children aged 3 to 12.
Although it´s only been two weeks since the migration, initial data shows that both the redesign and restructuring of the website, as well as the implemented SEO migration, have been successfully executed:
From the outset, the development of this project was conceived with an approach where interdisciplinary collaboration is fundamental.
To achieve this, we defined a key objective: to enhance user experience at all levels of the digital product. To this end, we implemented a custom CMS (a personalized website) that allows the project team to manage and publish content easily and intuitively.
This solution´s design facilitates platform maintenance and enables the digital product to evolve coherently, accessibly, and scalably. We worked on the website´s technical development and management, as well as key SEO and analytics actions to constantly optimize performance, improve positioning, and ensure that educational content reaches as many educators as possible.
Naturaliza is a clear example of how a well-designed platform can have a real impact not only digitally but also in the educational sphere. This project is particularly motivating for us, not only because we´ve been able to apply a global vision from various digital perspectives but also because we´re working towards a common goal that moves us personally.
Being part of the digital growth of an initiative that champions the environment and education as drivers of change is undoubtedly one of those collaborations that remind us of the transformative power of digital.