Success Stories
Edelvives Internacional, leader in education and children’s literature
Edelvives Internacional is a book publisher and distributor with a presence in more than 22 countries.
It provides schools, teachers and individuals with cutting-edge educational products, as well as ‘traditional’ editions of books. Over the years, this large company has become specialized in digital platforms accessible to students and teachers.
Clear digital objectives
The main objective of Edelvives Internacional was to position itself on social networks as a benchmark in the education sector, mainly generating brand recognition and presenting itself as an aspirational and up-to-date company on these channels.
Secondarily, we sought to reinforce the annual campaign strategy through Facebook and Instagram, thus turning these channels into an additional reflection of the corporate objectives.
Results
- 4,360% increase in the number of Facebook followers (in 7 months we have gone from 320 followers to 14,275).
- 35% increase in the Instagram community (in 7 months).
- 129% increase in the number of global interactions.
- 27,334% increase in the average number of people reached per month. (In 7 months we went from an average of 5,416 people to 1,485,800).
A comprehensive strategy for meeting objectives.
In order to achieve the required objectives, we carried out a cross-cutting social media strategy. To do so, we conducted an audit of the current channels and a study on Edelvives Internacional’s nearest competitors. After defining the main user profiles, we ultimately decided to address the Facebook and Instagram profiles.
Prior to launching the strategy, we developed the content lines, created a new visual universe from scratch, as well as the community management strategy. Last but not least, we drew up a content sponsorship strategy in both networks, a key point to reach users around the world, especially in Latin America.
See the result of our work! VISIT PROFILE
Why is this project special?
The challenge in this case was to take an offline giant to its rightful position in the social media universe. It has been especially gratifying to see the overwhelming response from the community of both Facebook and Instagram users, generating hundreds of quality engagements on a daily basis.