Edelvives Internacional is a book publisher and distributor with a presence in more than 22 countries.
It provides schools, teachers and individuals with cutting-edge educational products, as well as ‘traditional’ editions of books. Over the years, this large company has become specialized in digital platforms accessible to students and teachers.
The main objective of Edelvives Internacional was to position itself on social networks as a benchmark in the education sector, mainly generating brand recognition and presenting itself as an aspirational and up-to-date company on these channels.
Secondarily, we sought to reinforce the annual campaign strategy through Facebook and Instagram, thus turning these channels into an additional reflection of the corporate objectives.
In order to achieve the required objectives, we carried out a cross-cutting social media strategy. To do so, we conducted an audit of the current channels and a study on Edelvives Internacional’s nearest competitors. After defining the main user profiles, we ultimately decided to address the Facebook and Instagram profiles.
Prior to launching the strategy, we developed the content lines, created a new visual universe from scratch, as well as the community management strategy. Last but not least, we drew up a content sponsorship strategy in both networks, a key point to reach users around the world, especially in Latin America.
The challenge in this case was to take an offline giant to its rightful position in the social media universe. It has been especially gratifying to see the overwhelming response from the community of both Facebook and Instagram users, generating hundreds of quality engagements on a daily basis.